What is the smell of your childhood? Grandma’s apple pie, the smell of freshly baked bread or the smell of freshly ironed linen? Also on the first day of spring, you could find it in the olfactory journey organized in Milan by Accademia del Profumo, which for the first time, on the occasion of the Perfume Day (now in its third edition), will open its doors to the public. You will be able to explore the scents of the past, learn about the new extraction techniques, and not least, play at putting your olfactory memory to the test through a real psycho-sensorial exercise. It will be a day dedicated to the world of smell with a rich program of lectures that, starting in the morning, perfume specialists and creative noses on the most current themes of modern perfumery (Expressions Parfumées, Symrise and Moellhausen, the houses involved) and will not miss the opportunities to smell exclusive raw materials and interact with the speakers.

But not only: throughout the week from 18 to 24 March there will be initiatives organized by cultural bodies, institutions, perfumeries and brands, under the artistic direction of Accademia del Profumo.
The Day, which this year also obtained the patronage of the Ministry of Economic Development, will see the involvement of numerous cultural realities linked to the fragrances: the museums dedicated to the perfume of Milan (Museo del Profumo) and Venice (Palazzo Mocenigo | MUVE) with thematic guided tours and olfactory conferences; the European Academy of Essences of Savigliano (Mùses) with sensory pathways and olfactory ateliers; the various Botanical Gardens throughout Italy, the Historic Palaces with re-enactments of odors in courtyards and living rooms, libraries of excellence with themed showcases, olfactory aperitifs and the possibility of visiting the offices of some essencer houses.

Nicoletta Civardi